Having 1P data and owning it are two different things. The Publicis–LiveRamp deal shows the gap where brands lose control of their audience, decision loop, and their marketing brain in the Agentic AI.
One of the best analysis I have read on the Publicis and LiveRamp story. Excellent explanation on why Consent Capital is the moat, could not agree more!
Glad it resonated. Thanks for the shout out. Will talk more on Consent Capital in the next one as we know how under rated is brand’s consented audience data and loops 🤯
Love this! Especially that part about feeling like you own your 1st party data, when you really don't. I wrote something tangentially related about getting "trapped" by martech vendors and black box marketing suites here: https://www.linkedin.com/pulse/martech-vendor-trap-adam-greco-lin4e/
Provocative piece with important implications especially for mid-market brands who may struggle with owning.
Great point Marc, actually it’s crazy to learn how much folks misunderstand this 😬
Super insightful analysis - thank you for posting!
One of the best analysis I have read on the Publicis and LiveRamp story. Excellent explanation on why Consent Capital is the moat, could not agree more!
Glad it resonated. Thanks for the shout out. Will talk more on Consent Capital in the next one as we know how under rated is brand’s consented audience data and loops 🤯
YES!!!! Looking forward to reading it!
Love this! Especially that part about feeling like you own your 1st party data, when you really don't. I wrote something tangentially related about getting "trapped" by martech vendors and black box marketing suites here: https://www.linkedin.com/pulse/martech-vendor-trap-adam-greco-lin4e/